Former Loblaw cashier opens new No Frills franchise in Toronto's west end
The new discount grocery store at Dundas and Bloor will employ about 100 people and has donated to a local community centre.
TORONTO · A new No Frills grocery store has opened at the intersection of Dundas Street West and Bloor Street West in Toronto. The Loblaw-owned discount banner's location is owned by Alessandria Ferreira, a former company cashier. The store offers produce, everyday essentials, multicultural products, a bakery, hot rotisserie chickens, and beer and wine. It will employ around 100 people.
"Opening my first No Frills is an incredibly proud moment and being able to do it in a neighbourhood that has been part of my life since childhood makes it even more special," Ferreira said in a press release. She added, "I have so many fond memories of spending time in this community, and I’m excited to now be part of its future." Ferreira began her career with Loblaw in 2014 as a cashier. She later worked as a front end manager, SAP analyst and store administrator before joining the No Frills Franchisee Academy Program in 2025. She said having both sets of grandparents live just minutes from the store makes opening her first franchise there especially meaningful.
The store, named Alessandria’s No Frills, is located at 2280 Dundas Street West. To celebrate its grand opening, the franchise is donating $1,500 to the George Chuvalo Neighbourhood Centre, an organization that serves the local community. Ferreira said her team is looking forward to getting to know customers and listening to their feedback to offer the quality, selection and value they seek. The opening comes as Loblaw has emphasized the importance of its discount banners to attract price-conscious shoppers.
The new location provides customers with a full grocery shop in the Dundas and Bloor neighbourhood. Ferreira progressed through several roles within the company over more than a decade. Her store features an in-store bakery alongside the rotisserie and alcohol sections. "Our team is looking forward to getting to know our customers, listening to their feedback and making sure we offer the quality, selection and value they’re looking for," Ferreira said. The donation to the George Chuvalo Neighbourhood Centre supports an organization that serves the local community directly.
With files from Canadian Grocer and 🇨🇦 Grocery Business Canada
Renée Bouchard writes about food, restaurants and grocery prices across Canada for Novello Desserts.