WestJet to serve custom Tim Hortons coffee on flights starting in 2026
The custom blend is designed to taste best at high altitude and will be served on flights offering refreshments.
WestJet will begin serving a custom Tim Hortons coffee blend on its flights starting Nov. 30, 2026.
The coffee, called Tim Hortons Flight Roast, is a unique blend crafted specifically to taste its best at 35,000 feet, according to the companies.
“Some partnerships just make sense, bringing together WestJet, Canada’s famously welcoming airline with Tim Hortons, Canada’s favourite coffee is one of them,” said John Weatherill, WestJet Group executive vice-president and chief commercial officer.
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“We’re excited to welcome Tim Hortons and its new Flight Roast blend onboard, giving guests a taste of Tims with every cup while reinforcing our ongoing commitment to delivering Canadians with a welcoming experience.”
The Flight Roast is a 100 per cent premium Arabica blend of carefully selected origins, roasted to a full medium for a smooth, rich, balanced cup with hints of toasted nuts, cocoa and red fruit.
Tim Hortons coffee and tea will be served on WestJet flights that currently offer inflight refreshments.
“Since 1964, Tim Hortons has been serving great tasting coffee that Canadians love and we’re excited to bring Tims to the sky,” said Hope Bagozzi, chief marketing officer for Tim Hortons.
“We can’t wait for Flight Roast, a custom blend developed to be enjoyed exclusively for WestJet guests during their flights, to take off. This is just the first sip of something bigger.”
Bagozzi said the company is “thrilled to expand our loyalty ecosystem with our WestJet partnership to give Canadians even more value on their Tims runs starting next year.”
In 2027, WestJet Rewards and Tims Rewards members will be able to link their accounts to earn WestJet points on all eligible Tim Hortons purchases.
Account linking will also unlock exclusive offers and promotions.
The partnership reflects two Canadian brands focused on strengthening guest loyalty through meaningful member benefits and enhanced everyday experiences.
Flight Roast builds off Canadians’ love for their favourite Tims coffee, but is roasted and brewed specifically to be enjoyed at high altitude.
With files from Future Travel Experience
Renée Bouchard writes about food, restaurants and grocery prices across Canada for Novello Desserts.