Booming Games creates chief of sales role, appoints Ally McIvor

Booming Games has appointed Ally McIvor to the newly created role of chief of sales. McIvor will lead the provider's entire sales department, with all team members reporting directly to her. She will report to Chief Commercial Officer Michael Waterfield as the company aims to sharpen its commercial strategy. The appointment marks the first time the business has added dedicated senior leadership to its sales function, with the goal of making sales McIvor's sole focus.

McIvor brings more than seven years of iGaming experience to the role, having held key commercial, partnership and operations positions at Microgaming, Games Global and iSoftBet. The company said her background provides the perfect mix of gaming industry knowledge, senior leadership and hands-on customer experience required to take its operations to new heights. She has established a track record for winning and keeping customers through a blend of commercial drive and relationship-led thinking. "Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions," said McIvor. "In my role as chief of sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing them yourself."

Michael Waterfield, chief commercial officer at Booming Games, said McIvor's arrival completes a world-class commercial leadership team. "With Ally joining as chief of sales, we now have a world-class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set," Waterfield said. "I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity." The pair will work side by side to turn the business's commercial strategy into a sharper, more ambitious sales operation. The focus will be not just on winning more deals, but also on forming the right partnerships and ensuring they provide ongoing value over the years. McIvor has already been thrust into action, having made her bow at the SBC Lisbon event last month, where she began meeting customers and partners and getting to know the team. The company said there will be plenty of opportunities for others to spend time with her over the coming months to learn more about the new commercial leadership team.