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The Bee Family

The Bee Family, formerly known as the Eh Bee Family, are a family of Canadian internet personalities renowned for their family-centred comedy skits and parodies. Comprising parents Andrés (Papa Bee) and Rossana (Mama Bee) Burgos and their children Roberto (Mr Bee) and Gabriela (Gabriela Bee or Miss Bee), the group has built a massive online audience with over 33 million combined subscribers and more than six billion total views across their social media channels. Their content, which began on the now-defunct Vine platform, is designed to entertain and inspire families to have fun together. The family's widespread popularity has led to major brand partnerships and features in prominent media outlets, solidifying their status as influential digital creators in Canada and beyond.

Origins and rise to prominence

The Bee Family began their online career in January 2013 by posting short, humorous videos on the Vine platform. The family's relatable and clean comedy quickly resonated with a wide audience, allowing them to turn social media content creation into a full-time profession. Their initial success on Vine provided a strong foundation, leading them to expand their presence to other major platforms including YouTube, Instagram, and Facebook. The family's consistent output of family-friendly skits and parodies attracted millions of followers, establishing them as pioneers in the genre of family-centric digital entertainment. Their early work caught the attention of mainstream media, resulting in features on BuzzFeed, Good Morning America, and Today.com, which further amplified their reach and credibility.

By 2015, their cultural impact was recognized with a nomination for a Streamy Award, one of the highest honours in online video. The following year, they received a nomination for a Shorty Award, which celebrates excellence in social media. These accolades marked their transition from viral internet sensations to established figures in digital media. The family has also engaged in numerous sponsored campaigns for major corporations such as Johnson & Johnson, Toyota, and Regal Cinemas, demonstrating their marketability and appeal to family-oriented brands. On July 15, 2020, the family simplified their name from the "Eh Bee Family" to "The Bee Family," a change reflecting their matured brand and global audience beyond a solely Canadian identity.

Content and brand philosophy

The core of The Bee Family's content is comedy skits and parodies designed to be enjoyed by viewers of all ages. Their videos often feature everyday family situations, exaggerated for humour, with a focus on positive and relatable interactions. The family states that their primary goal is to inspire people and encourage families to have more fun together through their content. This philosophy has guided their channel's evolution, ensuring their material remains suitable for a broad, family-centred audience. Their massive online footprint, with over 33 million subscribers and six billion views, reflects the widespread appeal of their wholesome and entertaining approach.

Beyond standard skits, the family's content library includes popular compilation videos which often garner millions of views. They also produce interactive content like "TRY NOT TO LAUGH" challenges, further engaging their community. Their stated mission is to "make the planet smile," a simple yet ambitious objective that continues to drive their creative output and community engagement. Their popular video series include:

  • "Top Bee Family NEW YEARS MOMENTS!" with 9.3 million views.
  • "Top Bee Family TRY NOT TO LAUGH MOMENTS."
  • "Hang Up First: Eh Bee Family New Year 2026."
  • "When its their turn to wash the dishes…"
Video: Top Bee Family COOKING MOMENTS | The Bee Family (The Bee Family, YouTube)

Gabriela Bee's solo career

While the family operates as a unit, daughter Gabriela Bee has cultivated a significant solo career as a singer and actress. She began releasing original music in 2018 with the singles "Sound in Color" and "Something More." Her musical talent gained major attention in 2019 with a creative cover of The Beatles' "Ob-La-Di, Ob-La-Da," where she portrayed seven different musicians in the video and performed all vocals herself. This cover surpassed 42 million views on YouTube by January 2024. That same year, her cover of Panic! at the Disco's "High Hopes," created with the band Walk off the Earth, amassed nearly 20 million views by August 2023 and was praised by Panic! at the Disco's lead singer Brendon Urie in a reaction video.

Gabriela Bee expanded into acting with her film debut in the 2022 horror drama The Bad Seed Returns, where she played the supporting role of Lola, the classmate and friend of the main character. In 2023, she achieved a career milestone by charting in the United Kingdom as the credited singer on London-based rapper Prinz's single "Highs And Lows," which sampled her 2019 cover of Walk Off The Earth's "I’ll Be There." She continued her musical journey in late 2023, releasing the self-penned songs "Look at You Now," dedicated to her younger self, and "Maybe," dedicated to her best friend. Key milestones in her solo career include:

  • February 17, 2018: Released debut song "Sound in Color."
  • September 1, 2018: Released song "Something More."
  • April 2019: Posted Beatles cover "Ob-La-Di, Ob-La-Da" (over 42M views by 2024).
  • 2019: Released "High Hopes" cover with Walk off the Earth (nearly 20M views by 2023).
  • 2022: Film debut in The Bad Seed Returns as Lola.
  • 2023: Charted in the UK on Prinz's "Highs And Lows."
  • October 6, 2023: Released original song "Look at You Now."
  • December 1, 2023: Released original song "Maybe."

Major brand partnerships and media features

The Bee Family's wholesome image and massive reach have made them attractive partners for national and international brands seeking to connect with families. They have been featured in sponsored advertising campaigns for several prominent companies, leveraging their credibility to promote products and services. Their work with Johnson & Johnson aligned with their family-friendly persona, while partnerships with automotive giant Toyota and cinema chain Regal Cinemas demonstrated their versatility across different consumer sectors. These collaborations often integrate the family's signature humour into the advertisements, making the branded content feel authentic to their audience.

Their influence has been documented by major news and entertainment outlets, providing validation beyond the digital sphere. They have been profiled in publications like the New York Daily News and on digital platforms such as BuzzFeed. Television appearances on programs like Good Morning America and features on Today.com have introduced them to audiences who may not primarily consume social media content. This cross-platform recognition has been crucial in establishing The Bee Family as mainstream entertainers and not just online creators. Major companies they have partnered with include:

  • Johnson & Johnson
  • Toyota
  • Regal Cinemas

Awards and recognition

The Bee Family's work has been formally recognized by major awards organizations dedicated to digital media. Their nomination for a Streamy Award in 2015 placed them among the top creators in the online video industry during a period of rapid growth for the medium. The Streamy Awards honour the best in YouTube and online video, making their nomination a significant early career achievement. In 2016, they received a nomination for a Shorty Award, which specifically celebrates achievements in social media across all platforms.

While awards provide formal recognition, the family's most tangible measure of success is their extraordinary audience metrics. Their combined subscriber count of over 33 million and total view count exceeding six billion represent a level of engagement that few digital creators ever achieve. This sustained popularity over more than a decade shows their ability to evolve with platform trends while maintaining their core comedic style and family-values message. Their ongoing relevance is evidenced by their active content schedule, including celebratory videos for events like New Year 2026.

Online presence and community engagement

The Bee Family maintains a strong and interconnected presence across multiple social media platforms to engage their global community. Their primary YouTube channel serves as the hub for their longer-form skits, compilations, and vlogs, consistently generating millions of views per video. On Instagram, with over two million followers, they share behind-the-scenes moments, photos, and short-form video content, keeping their audience connected between major uploads. They also utilize Facebook to reach a broader demographic, ensuring their family-friendly content is accessible to parents and older viewers who may prefer that platform.

The family actively fosters interaction with their audience through comments, community posts, and content that invites participation, such as challenge videos. Their website, ehbeefamily.com, acts as a central portal linking to their various channels and projects. This multi-platform strategy, combined with their consistent message of fun and family, has built a loyal and active fanbase that has supported them since their Vine days and continues to grow with their evolving content. Their main social media accounts are:

  • YouTube: The Bee Family channel.
  • Instagram: @ehbeefamily with 2M followers.
  • Facebook: The Bee Family page.
  • Official website: ehbeefamily.com.

Questions about The Bee Family

Who are the members of The Bee Family?

The Bee Family consists of four members: father Andrés Burgos, known as Papa Bee, born November 25, 1977. Mother Rossana Burgos, known as Mama Bee, born October 2, 1979. Son Roberto Burgos, known as Mr Bee, born April 30, 2005. And daughter Gabriela Burgos, known as Gabriela Bee or Miss Bee, born September 9, 2006. They are all Canadian internet personalities who create content together.

Why did they change their name from Eh Bee Family?

The family changed their name from the 'Eh Bee Family' to 'The Bee Family' on July 15, 2020. This is a documented fact from their career timeline. The change was a formal rebranding of their online presence. Their content and family centred focus remained the same. The new name presents a streamlined and internationally recognizable brand identity. This aligns with their status as personalities with a large global audience.

What is Gabriela Bee known for outside the family channel?

Gabriela Bee is known for her solo music career and acting. She released original songs including 'Sound in Color' in 2018 and 'Look at You Now' in 2023. Her cover of The Beatles' 'Ob La Di, Ob La Da' earned over 42 million views on YouTube by 2024. She made her film debut in the 2022 movie The Bad Seed Returns. In 2023, she first charted in the UK as a credited singer on the single 'Highs And Lows' with rapper Prinz.

How many subscribers and views do The Bee Family have?

The Bee Family has over 33 million combined subscribers across their social media channels. Their videos have also accumulated well over six billion total views. These figures highlight their significant reach and popularity as Canadian internet personalities. Their content primarily consists of family friendly skits and parodies. This large audience is the foundation of their career in online entertainment.

Have The Bee Family won any awards?

The Bee Family has been nominated for industry awards. They received a nomination for a Streamy Award in 2015. They were also nominated for a Shorty Award in 2016. These nominations recognize their impact in online video and social media. The available records from their career notes do not indicate that they won these specific awards.

What kind of brands have The Bee Family worked with?

The Bee Family has worked with major brands for sponsored advertisements. They have partnered with companies including Johnson & Johnson, Toyota, and Regal Cinemas. These collaborations involve the family integrating brand messages into their content. Their work with these corporations is part of their professional career. These partnerships are alongside their features in various media outlets like Good Morning America.

Sources: Wikipedia and current public reporting, checked by the Novello Desserts desk. Last updated 2026-10-28.

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